In 2004 Tiphaine Macrez sensed the emergence of a new creative buzz around all things toys and childrenswear and, like the media, became passionate about the revival and expansion of this market. Equipped with a master’s degree in business law, and having completed a post-graduate degree at IFM, Tiphaine worked in communications for 10 years for major fashion brands before taking the leap to set up her own business. Her motivation: a passion for collaboration and creativity in all its forms. Together with Jean Hugues Dubo, Tamara de Vidoley and their assistants, Tiphaine supports brands, journalists, and influencers in their various activities.