In its vast showroom, both young talents and established names in children’s fashion rub shoulders in perfect harmony as Kidding showcases their products in a way that respects each brand’s unique identity.
Clothing, shoes, accessories, toys, decorative objects… With a varied and cutting-edge selection of collections for children aged 0-16, Kidding gives journalists a highly-stimulating and detailed overview of the children’s market.
Kidding pays particular attention to how the collections are presented so as to accompany and guide the journalists in the best way possible on their journey of discovery through the specific world of each brand. Playing with color, creating surprises and constantly changing the showroom scenography to create each time a feeling of wonder and attractiveness.
Kidding is also in charge of managing press relations for Playtime, the international trade fair devoted to the world of children’s products and fashions.