Kidding

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Kidding is a communications agency dedicated to the world of children’s clothes, toys, and lifestyle accessories. Created in 2004, it is the first agency to specialize in this sector. Based in the heart of Paris, the agency works with traditional media, online press publications and influencer collaborations in order to enhance and develop the reputation of our clients.

A tailor-made cross media approach

Over the past 18 years, the agency has forged strong ties and maintained close relationships with the print and online media in France and abroad. We have also cultivated a large network of parent and lifestyle influencers in Europe. Press relations, influencer marketing, events, and communication consulting; we personalize our approach and integrate seamlessly with each brand mission, accompanying the client on their journey.
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TIPHAINE MACREZ

Director and Founder

tiphaine@kidding.fr

Proactive, flexible,
and free-spirited

TIPHAINE MACREZ
Directrice & Fondatrice

tiphaine@kidding.fr

In 2004 Tiphaine Macrez sensed the emergence of a new creative buzz around all things toys and childrenswear and, like the media, became passionate about the revival and expansion of this market. Equipped with a master’s degree in business law, and having completed a post-graduate degree at IFM, Tiphaine worked in communications for 10 years for major fashion brands before taking the leap to set up her own business. Her motivation: a passion for collaboration and creativity in all its forms. Together with Jean Hugues Dubo, Tamara de Vidoley and their assistants, Tiphaine supports brands, journalists, and influencers in their various activities.
  JEAN-HUGUES DUBO

PR Manager France & International
After studying fashion design at the École de Condé, followed by training in web and motion design, Jean Hugues has worked as a fashion press officer for 20 years for designers and numerous international brands.
His career has also led him to host television programmes on the latest trends, advising individuals as a Personal Shopper and writing opinion pieces for online media and magazines.
Passionate about art in all its forms, he is also a keen horticulturist and loves to cultivate his garden.
He is currently Head of French and International PR at Kidding, alongside Tiphaine, with whom he has already worked for many years.
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JEAN-HUGUES DUBO
Responsable RP France & International

TAMARA DE VIDOLEY

Responsable Influence

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TAMARA DE VIDOLEY

Influence Manager

Born in Greenwich, on the banks of the Thames, Tamara is the agency’s “British touch”. After studying communications and gaining initial experience in a major children’s fashion retailer, she joined the Kidding team and took charge of digital marketing.
Steeped in English, Belgian and French culture, she loves talking to influencers from all around the world. When she isn’t focused on social media, you can find her on the tatami mats, in a percussion room or at home working on a new skincare routine !

 

MAÏNA BOURC

France & International PR Assistant

After training in linguistics, Maïna decided to explore another facet of her curiosity by studying marketing and communications.

Passionate about fashion and interested in the world of children, she combined her academic skills with her personal interests to work her way up to assistant press officer at the agency.

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MAÏNA BOURC

Assistante RP FRANCE & INTERNATIONAL

GEORGE MACREZ
Mascotte

 

GEORGE MACREZ

Mascot

Coming straight from La Réunion where his future was more than uncertain, George joined the office in 2020. He happily welcomes all visitors to the showroom and is always keen to show his nose – somewhere on the screen – during remote meetings.